Look:
Still-Photo Survey:
How: Follow a planned shooting script and capture pictures of the people using the App
Why: uncover patterns of behavior and perceptions
Fly on the Wall:
How: Observe and record behavior within its context, without interfering with people's activities when they use app.
Why: see what people actually do within real contexts
Learn:
Combine observation with Character Profiles method
How: Based on observations of real people, develop character profiles
Why: Communicate the value to different concepts to various target groups.
Ask:
Extreme User Interviews:
How: individuals who are extremely familiar or completely unfamiliar with the product and ask them to evaluate
Why: highlight key issues
Combine Interviews with Five Whys method
How: Asking "Why?" questions in response to five consecutive answers
Why: force people to examine and express the underlying reasons
Appendices:
Questions for the interview:
Have you ever use Dublin Bus Application on mobile?
If yes,
[Ask them use the App to perform their regular tasks]
Would you mind if I film your activities?
[If yes, Film their activities when they use the App] [If no, observe]
How many times per week do you use it?
Can you tell me something about the App's functions that you prefer? and some that you don't like and want to improve?
[Apply Five Whys method] for each answer.
Have you ever use other similar app for checking bus/train times, locations, buying bus/train tickets?
[Apply Five Whys method] for each answer.
If no,
[Assist the interviewee to use the App]
and perform the above steps
Besides, here are some extra brainstorming ideas for "Try":
Try:
Empathy Tools:
How: tools like clouded glasses + weighted gloves to experiences the processes
Why: prompt an empathic understanding for users with disabilities or special conditions
=> voice commands
Experience Prototype:
How: quickly prototype a concept using available materials and use it to learn from a simulation
Why: reveal unanticipated issues or needs + evaluate ideas
=> build a app prototype
Bibliography:
Ideo Product Development. IDEO Method Cards: 51 Ways to Inspire Design; Learn, Look, Ask, Try. Ideo, 2003.
This is a reasonable plan, if you run out of time focus on the methods that produce the most learning.
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