During 4 years working with various business industries in Vietnam, Laos and Cambodia, IDEO has incredible assets that mostly missing from other companies. These assets are not related to valuable machines, or buildings or products that IDEO owned. These assets are "Processes for creating product innovation - THE DEEP DIVE methodology" and valuable "human resources"
I was fascinated with these assets, therefore, I would like to summarise and apply these assets in my homework as well.
- Set a time constraint (This is one of a crucial factor of project success)
- Project group includes:
- Project Leader (Good to facilitate the project group)
- Project Team Mem.: (Create "Chaos" by multiple viewpoints for a specific product" - the source of innovation)
- MBA
- Linguist
- Marketing
- Psychologist
- Biologist
- Everyone in the team has the same level of participation and contribution (Encourage sharing ideas)
- Have some initial thoughts related to the product
- Split into smaller groups to experience the product (Raise the idea of not the bosses are the one decide things, it is the end-users - Customer oriented)
- Observation of different types of user
- Interview users
- Taking pictures
- Go back to the Project Team, Communicate and Share everything that they learned.
- Create different "WILD" Ideas to tag them on the wall
- Narrow down Ideas by voting for them with explanations (This voting is by team members)
- Build mock-ups for the narrowed ideas by small groups. (These narrowed ideas are significant concerns for the future product)
- Try to put these mock-ups together
- Complete and take the product to reality for experiencing.
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