This research is completed by the cooperation between Phuong Tran and me.
Dublin Bus is a public transportation operator in Dublin City and the Greater Dublin Area. Founded in 1987, Dublin Bus is a subsidiary of the Córas Iompair Éireann (the Irish Transport System). One of the Dublin Bus strategies is to progress improvements in the customer experience through technological developments (Córas Iompair Éireann, 2014). Under the business driven, as the product managers, we want to enhance the Dublin Bus App so that all bus travelers can have better experience.
We conducted some methods to figure out the customer's demands, suggest a recommendation to improve the app and analyze the feasibility as well as utility of the proposed function. Below is a short film about our research project.
Dublin Bus is a public transportation operator in Dublin City and the Greater Dublin Area. Founded in 1987, Dublin Bus is a subsidiary of the Córas Iompair Éireann (the Irish Transport System). One of the Dublin Bus strategies is to progress improvements in the customer experience through technological developments (Córas Iompair Éireann, 2014). Under the business driven, as the product managers, we want to enhance the Dublin Bus App so that all bus travelers can have better experience.
We conducted some methods to figure out the customer's demands, suggest a recommendation to improve the app and analyze the feasibility as well as utility of the proposed function. Below is a short film about our research project.
MIS40670_Research Project - Dublin Bus App (Hoang and Phuong)
References:
Córas Iompair Éireann, 2014, Statement of Strategy 2015 to 2017. Available at: http://www.dttas.ie/sites/default/files/content/corporate/english/general/statement-strategy-2015-2017/cie.pdf [Accessed on 18 Oct 2015]
Arriva Bus (UK) (2015) Arriva M ticket 2015. Available at: https://www.youtube.com/watch?v=e8KqxapVw_k (Accessed: 13 November 2015).
References:
Córas Iompair Éireann, 2014, Statement of Strategy 2015 to 2017. Available at: http://www.dttas.ie/sites/default/files/content/corporate/english/general/statement-strategy-2015-2017/cie.pdf [Accessed on 18 Oct 2015]
Arriva Bus (UK) (2015) Arriva M ticket 2015. Available at: https://www.youtube.com/watch?v=e8KqxapVw_k (Accessed: 13 November 2015).
A few questions might be relevant. How long to typical payment methods take to complete? What competitor systems of payment are used. What is industry best practice for payment systems in public transportation? What if any typical payment systems architectures? Relationship with the general area of micropayment microtransaction services? What about the wider Dublin Bus ecoysystem of technologies? Relationship with Leapcard: single journey vs multi-journey etc.
ReplyDeleteNice video Hoang and Phuong. I like the fact that you are not trying to add another Barcode scanner system, increasing unnecessary IT complexity. In terms of the micro payment it may be interesting to see if any other public transport network companies around the world have adopted a similar system to what you have proposed. I also liked that you should your research in your video :)
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